About Us

Meet The Founder

Siwar Abdel Hai, a dynamic Palestinian entrepreneur, embarked on her journey driven by an unrelenting passion for excellence. From the start, she was clear in her vision: mediocrity was never an option. As a perfectionist, Siwar holds herself to the highest standards, consistently striving for the best in everything she undertakes. Her relentless pursuit of perfection is not just about achieving success for herself, but also about representing the strength and resilience of Palestinian women. Siwar is determined to shatter stereotypes and redefine the narrative surrounding Palestinian women, proving that they can achieve greatness despite thechallenges they face.

Story Of Siwar

A brand born of passion

"Be Bright, be you"

Siwar Abdel Hai's journey began in Palestine, where she was born and raised. At the age of 21, while still a university student, she nurtured a deep passion for the world of accessories. She would spend countless hours assembling beads and colored stones, crafting unique necklaces and bracelets. For Siwar, these accessories were more than just decorative items; they symbolized the values she held most dear— faith, health, dignity, family, and freedom— the five pillars that guided her life.


Driven by determination and a desire to express herself, Siwar made the bold decision to turn her passion into a brand. This move was not just an investment in her talent but a step toward mastering the art form that captivated her, marking the beginning of her entrepreneurial journey.


Her first design was shared on Instagram, but she found herself dissatisfied. She wanted every product she created to stand out because each piece represented her identity and her country, reflecting her proud and beautiful spirit. Siwar knew she could achieve more. She faced numerous
challenges, from sourcing high-quality raw materials to competing against larger markets.

Yet, her passion and determination pushed her to seek new ways to enhance her skills and designs. She immersed herself in learning advanced techniques within the world of accessory design.

By 2019, Siwar had gained the maturity and confidence needed to take her craft more seriously. Her designs started to gain attention. As 2020 arrived, the COVID-19 pandemic disrupted many businesses, but Siwar’s, she refused to succumb to the challenges. With persistence and thorough research, the brand secured a partnership with reputable accessory suppliers, marking a pivotal moment for her business. This allowed her brand to expand its reach, catering not only to individual customers but also to weddings, celebrations, workshops, and galleries, offering elegant, one-of-a-kind designs. This new chapter solidified Siwar's place in the industry as a provider of distinctive accessories.

By the end of 2020, the brand had gained significant recognition through the various exhibitions it participated in across multiple countries. Its pavilion became one of the busiest, attracting numerous visitors and followers eager to see the latest creations. Many traveled long distances specifically to acquire the unique accessories on display.

After organizing workshops and courses, Siwar soon discovered another talent— an exceptional ability to teach and transfer knowledge in an engaging and effective manner. Over time, many graduates of their accessory design courses went on to become successful designers themselves,
thanks to the guidance and support they received.

Siwar not only taught students artistic and technical skills but also inspired them to express their individuality through their designs. They instilled a belief that passion, combined with creativity, could be transformed into a successful career, empowering future designers to pursue their dreams with confidence.

The designs of Accessories embody her passion, creativity, and the resilient spirit that drives her forward. Life's challenges have molded her into a person of faith and strength— qualities that shine through in each piece she crafts.
Her ultimate dream is to see her brand gain international recognition, collaborating with top designers and showcasing her creations on a global platform.

For her, accessories are far more than mere adornments. They represent her values, her journey, and her belief in leaving a legacy. Through her brand, she continues to sparkle, much like the sparkle she cherishes, while inspiring others with her story and relentless pursuit of excellence.

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The Slogan Of Siwar

Accessories possess a unique ability to elevate a simple look, transforming an ordinary outfit into something exceptional, personal, and one-of-a-kind. They become an integral part of your identity, slightly yet powerfully reflecting your attributes. A beautifully crafted accessory not only complements your appearance but also accentuates your graceful and glamorous personality.

More than just decorative items, accessories enhance your natural beauty, allowing your inner brilliance to shine through. They add an air of elegance, boosting your confidence and radiance. Each Bracelet accessory tells a story, reflecting not only your style but also your personality and the values you represent. Wearing a Bracelet piece symbolizes your journey, passion, and aspirations, bringing forth the inner beauty that makes you stand out with sophistication and poise. At its essence, it highlights your inner strength, charm, and it captivates elegance.

Mission & Vision

Siwar Mission

We aim to design and present unique accessories that enable women to express their inner radiance and uniqueness. Our mission is to inspire confidence and elegance through designs that reflect the
originality, values, and beauty of every woman.

Siwar Vision

To become an internationally recognized brand associated with creativity, resilience, and style. We aspire to highlight the beauty and strength within every woman, transforming their stories into timeless accessories that leave a global impact.

Our Corporate Social Responsibility (CSR)

We are dedicated to making a positive impact on the communities where we operate. Through our various projects and initiatives, we aim to empower women, promote sustainability, and celebrate local arts and crafts. By organizing workshops, providing resources, and creating job opportunities, we actively support women with emerging talents. Furthermore, we prioritize the use of sustainable materials in crafting our accessories, contributing to environmental preservation and minimizing our ecological footprint. Every piece we create is more than just an accessory—it reflects our commitment to social responsibility. We ensure our products are both environmentally friendly and sustainable, all while maintaining the high quality and luxurious design that defines our brand.